Soft power is the new hard power. It is in Africa that this transformation to soft power can take place and become strategically valuable. Africa is experiencing an exceptional cultural revolution through fashion, film, visual arts, cultural sites, media, design, video games, entertainment, music, literature, and even the launch by the NBA of an African Basketball League whose last investor was President Obama.
On October 15th, 2021, the Africa Center at the Atlantic Council, made possible by the sponsorship of ADS Group, OCP Africa and Prosper Africa, hosted the Africa Creative Industries Summit. In partnership with the Smithsonian National Museum of African Art and Trace TV, the Summit provides a unique and timely convening of leaders and stakeholders in dialogue to discuss the many opportunities, pathways and challenges in the creative industries. The relationship the U.S. has with African culture and creative industries is full of potential and promise. In a time of global recovery and transition, the creative and cultural industries can foster collective security and prosperity.